SPARK Matrix™: Conversational AI Platforms, Q4 2025
Conversational AI platforms are transitioning from traditional dialogue management to agentic orchestration, where systems not only interpret intent but also analyse context, synthesise information across data sources, and execute structured actions within enterprise workflows. This progression represents a shift from intent recognition to outcome delivery. As vendors incorporate generative reasoning, process automation, and governance into unified architectures, market differentiation will depend on their ability to enable adaptive, dependable, and interoperable conversational systems that can be applied consistently across business functions.
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