How Remarketing in PPC Recovers Lost Website Visitors and Boosts Conversion Rates Easily
Remarketing in Pay-Per-Click (PPC) advertising is a strategic approach that targets users who previously visited your website but didn’t convert. By showing personalized ads to these past visitors across platforms like Google Display Network, YouTube, and social media channels, businesses can re-engage warm leads and guide them back to complete an action—such as a purchase, sign-up, or inquiry. Why It Works:
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