Why Adobe Commerce Stores Lose Growth Between Marketing Campaigns and Store Experience
Most Adobe Commerce stores do not struggle because they lack traffic. They struggle because the traffic they already paid for does not convert into expected revenue. At first, this gap is not obvious. Campaign dashboards show clicks, impressions, and engagement. Traffic appears steady. But when you connect that activity to actual sales, the numbers stop aligning. Visitors arrive, browse briefly, and leave. Some reach product pages. Some start checkout. Many drop off without completing a purchase.
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