GEO vs SEO Explained by Content Junction: Generative Engine Optimization in Focus
Content Junction explores the real differences between traditional SEO and Generative engine optimization in today’s AI-powered search landscape. While SEO focuses on rankings and keywords, GEO determines whether your brand is selected as the answer by AI systems. This article breaks down what actually controls visibility in tools like ChatGPT and Gemini, and why businesses must adapt their content strategies to stay discoverable as search behavior evolves.
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