Text Analytics Platforms | SPARK Plus By QKS Group
Text Analytics platforms as advanced software solutions designed to convert unstructured text data into meaningful and actionable insights. They utilize a combination of linguistic, statistical, and machine learning techniques to analyze text from various sources such as surveys, social media posts, customer reviews, support tickets, and call center notes. These platforms perform sentiment analysis to gauge customer emotions, identify trends, and provide comprehensive summaries and key topics, thereby enhancing customer experience and aiding in decision-making.
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